Website revamp for Voiture Extravert
Project summary
For the Voiture Extravert project, my role as UX/UI designer was to focus on revamping the client’s website to give it a modern, sleek design that is aligned with their mission on “electrifying the streets.” The website needed to convey the brand’s blend of classic car craftsmanship with modern electric vehicle technology, ensuring the user experience matched the brand’s premium quality.
Additionally, I collaborated on the initial concept for a future car configurator, which would allow users to customize their electric Porsche. While this feature was not fully executed during my time on the project, the groundwork for an engaging and visually stunning experience was laid. This part of the project was purely conceptual.
A site worthy of the car
A restored electric Porsche is a premium object; the website had to feel the same. My part, from first sketch to pitch:
Positioning before pixels
The brand lives where three things overlap: modern EV technology, classic design and hand-built craftsmanship. Every visual decision on the site — dark cinematic photography, restrained type, one glowing accent — comes from that middle point.
Conceptualization
Concept phase for the website: finding a look and feel that tells the brand’s story and does the cars justice.
Stakeholder management
I worked directly with the client throughout — regular check-ins to agree on design goals and keep the project on track.
Wireframing and prototyping
Created wireframes and prototypes to test and refine the website’s layout, navigation, and user interactions. I focused on providing a smooth, intuitive experience for users, aligning with Voiture Extravert’s high-end brand positioning.
3D modeling
During the concepting phase, a lot of time went into handling 3D model renders for use in pitching the website concept to the client. This project taught me how to manipulate the camera, lighting and texturing.
What I delivered
Concept & art direction
A look and feel that matches the cars’ premium quality.
Wireframes & prototype
Layout, navigation and interactions tested in Figma.
Two concept directions
Full-page designs, presented and scrolled below.
3D renders
Car renders built in Blender for the concept pitch.
Configurator groundwork
The conceptual base for a future Porsche configurator.
Client pitch
Concept presented and agreed with the client directly.
The approach
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Concept directions
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Two routes: a cinematic dark page where the car is the only light source, and a warmer seventies direction built from the brand’s racing stripes.
Brand profile
Voiture Extravert converts classic Porsches to electric, keeping the original driving feel.
Voiture Extravert is dedicated to bringing vintage Porsche models into the modern era through electrification. The brand is about craftsmanship and sustainability: classic cars, modern technology.
Looking back
The configurator never left the concept stage during my time on the project — testing it with actual buyers would have been the natural next step.
Learning Blender mid-project was slower than handing the renders to a specialist, but it meant the pitch visuals matched the concept exactly — and it added a skill I have used since.